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FROM POOP TO GOLD | The Marketing Magic of Harmon Brothers
By CHRIS JONES
From Poop to Gold - The Marketing Magic of Harmon Brothers
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This unique methods Harmon Brothers uses to foster creativity can transform your business, help you create amazing products, and tell better stories.
The 3 Keys to Creative Success
CREATIVE CULTURE
  •  Learn the core aspects of the HB creative culture and how your culture can & should inspire creativity.
CREATIVE PROCESS
  •  Learn Who, When and Where good ideas come from—and how to get more of them.
CREATIVE PARTNERSHIPS
  •  Learn the 8 all-important questions Harmon Brothers asks before they take on any project or client.
“Their systems work not because they have perfect people at Harmon Brothers; they work because they are designed to maximize the humanity of imperfect people.”
- CHRIS JONES
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What People Are Saying About
From Poop To Gold
RUSSELL BRUNSON
    Author, Entrepreneur, ClickFunnels CEO

Russell Brunson
“Harmon Brothers have figured out a way to blend comedy, branding and direct response into ads that cause people to laugh, like, share, and then buy
“It's rare to find an ad that can do one or even two of those things, yet they have an almost flawless track record of hitting all four of those reactions in every video they create. 

“In an advertising world where people are spending money they don't have to create ads they hope will someday build a brand, the Harmon Brothers have mastered the art of making videos that profitably grow your brand from day #1. I'd rather watch their commercials at home on my computer, than go to a Hollywood-produced movie with my friends.”

“Not only will I be applying some of these principles to my work, but also to my life.”

Tyler Ellison
Founder, SP Marketing

“Poop to Gold showed me new ways to seek inspiration, collaboration, innovation, challenge, and results. Harmon Brothers’ unrelenting siege on tradition was eye-opening.”

Britt Ellsworth
Digital Marketing Entrepreneur

“Harmon Brothers is swimming upstream through schools of other companies who are trying their best to protect their secrets and find the easiest way down the river.”

Tyler Brickley
CMO, McVay Solutions
If you've ever wondered HOW to build a company that thrives because of—not in spite of—each team member's own desire to thrive, this book is for you.
See how Harmon Brothers take a different approach to nearly everything:
  •  Core Aspects of Their Creative Culture
  •  How They Hire the Right People
  •  How They Test Their Ideas
  •  How They Add Wisdom to their Meetings
  •  How They Give Employees Creative Space
  •  How They Make Time to Focus
  •  Why (and how) to Be Ready to Change
  •  How They Celebrate Success
  •  How They Choose Their Clients & Projects
  •  Why They Prioritize Quality Over Profit
  •  Even See How They Structure Employee Compensation
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From Poop to Gold - The Marketing Magic of Harmon Brothers
Go behind the scenes of some of the most successful video ads in internet history—and the lessons learned along the way.
With Awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers—and their revolutionary model—transform poop into gold, and can do the same for you and your company.
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“Spending time behind the scenes with Harmon Brothers 
forever changed the way I think about business and life.”
Originally more of a history of Harmon Brothers, From Poop to Gold changed in form as it changed me, its author. I began to see dozens of applications of the Harmon Brothers' business model, and ways it could potentially be much more than just a recitation of facts and events.

The principles I talk about in the book—they work. They aren’t just talk. The Harmons, and the entire team that is part of Harmon Brothers, really believe in the principles that undergird the company, and they try very hard to act on them, every interaction, every day.

American business is often dysfunctional, a clear contrast to the often chaotic but always collegial—and successful—model at HB. More, the HB system both treated its employees like adults and allowed them to behave like human beings, unique and powerful in their own ways. It was a story that needed telling. It changed the way I think about business and life—and it will do the same for you.
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meet the MAN behind the book
CHRIS JONES
Chris Jones is a veteran writer with dozens of publications, both fiction and non-fiction, over a fifteen-year career, including an Amazon top-15 book in advertising and marketing. 

When not writing, he can almost always be found in the middle of a classroom of teenagers, teaching history and English to junior high and high school students. Chris lives in Lehi, UT with his long-suffering wife Jeanette and their eight children.
“Harmon Brothers is at the forefront of the market. It was frightening to trust Harmon Brothers with our reputation and our future, but it turned out their creativity produced a future beyond what we could have imagined.
BOBBY EDWARDS
SQUATTY POTTY CEO
“Harmon Brothers are way ahead of their time: telling a story while selling a product. My plan was to spend 30 years in Hollywood, working my way up the ranks. But after a year of working with the Harmons, I was directing nationwide commercials and promoting products my first year—they cut 29 years off my learning curve.”
DEVIN SUPERTRAMP
Videographer and Social Media Guru
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From Poop To Gold
From Poop to Gold
THE MARKETING MAGIC of harmon brothers
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